Food for Thought: My Why for 2018

Food for Thought: My Why for 2018

Every year when January rolls around we all feel the need to create New Year’s resolutions and to set goals for the year ahead.

Inevitably, some goals we reach and others we do not, but the people that are often most successful throughout the year are those that have a deeper motivation than just hitting a 30 lb PR on their back squat. They have something that makes them enjoy the process and the journey, not just the end goal.

When I talk about a deeper motivation, I’m talking about something that really speaks to you.

Something that pulls at your heartstrings or something that you can be true to deep in your soul.

And this is where I think many people’s yearly goals end up failing them. They pick things that don’t really matter to them and try to accomplish them, only to fail to achieve whatever benchmark they arbitrarily chose because they don’t really care that much.

So, for 2018 I want to propose that we do things a little different.

If you already set tangible “goals” for the year, that’s great, don’t change them.

However, I want you to think about WHY you chose those goals.

What is your deeper motivation?

When you don’t really feel like going to the gym or your squat number isn’t increasing quite as quickly as you had hoped, what motivates you to get to the gym and try to improve yourself that day?

With that info, I want you to come to Cróga and write it on our goals board.

Put it out there.

Let everyone know.

On those days where you get to the gym and you’re feeling a little sluggish, look at your why and recalibrate.

And on those days that you have a little tougher workout or it doesn’t go quite the way you planned, take a peek at your why on the way out the door and remind yourself of the bigger picture.

Finally, if you’re not a member of Cróga, we’d love to hear from you about what your why is.

Shoot me an email,, and let me know what is driving you to be a better version of yourself this year.

And let me know if you can use our help, we’d be happy to work with you in person or remotely with coaching, programming or just friendly email motivation.

P.S. My why for 2018 is: To stay happy and healthy so I can be a good dad, husband, business owner and coach.